With its origin-centric value proposition, the specialty coffee industry seeks to educate consumers about the value of the origin of coffee and how the relationship with farmers ensures quality and makes coffee a premium product. While the industry has widely used stories and visual cues to communicate this added value, research studying whether and how these efforts influence consumers' experiences is scarce. Through three experiments, we explored the effect of images that evoke the terroir of coffee on the perception of (...) premiumness. Our results revealed that online images that resembled the broad origin of coffee could influence premiumness expectations of coffee. Similarly, a virtual reality environment that depicted this broad origin could enhance the perception of coffee premiumness for non-expert consumers and the enjoyment of the experience for coffee professionals. Importantly, we found that congruence between the coffee and the virtual reality atmospheres mediated how much non-experts enjoyed the experience. VR atmospheres also influenced expectations of sweetness and acidity for non-experts. These findings serve as a steppingstone for further exploration of the effects of congruence between visual cues and product/brand attributes on premiumness expectations and perception, and more generally on consumer experience. From a practical standpoint, this study provides insights into key aspects for the development of immersive virtual product experiences. (shrink)

The interest in crossmodal correspondences, including those involving sounds and involving tastes, has experienced rapid growth in recent years. However, the mechanisms underlying these correspondences are not well understood. In the present study (N = 302), we used an associative learning paradigm, based on previous literature using simple sounds with no consensual taste associations (i.e., square and triangle wave sounds at 200 Hz) and taste words (i.e., sweet and bitter), to test the influence of two potential mechanisms in establishing sound–taste (...) correspondences and investigate whether either learning mechanism could give rise to new and long‐lasting associations. Specifically, we examined an emotional mediation account (i.e., using sad and happy emoji facial expressions) and a transitive path (i.e., sound‐taste correspondence being mediated by color, using red and black colored squares). The results revealed that the associative learning paradigm mapping the triangle wave tone with a happy emoji facial expression induced a novel crossmodal correspondence between this sound and the word sweet. Importantly, we found that this novel association was still present two months after the experimental learning paradigm. None of the other mappings, emotional or transitive, gave rise to any significant associations between sound and taste. These findings provide evidence that new crossmodal correspondences between sounds and tastes can be created by leveraging the affective connection between both dimensions, helping elucidate the mechanisms underlying these associations. Moreover, these findings reveal that these associations can last for several weeks after the experimental session through which they were induced. (shrink)

Peroxisomal matrix proteins are synthesized on cytosolic ribosomes and rapidly transported into the organelle by a complex machinery. The data gathered in recent years suggest that this machinery operates through a syringe-like mechanism, in which the shuttling receptor PEX5 − the “plunger” − pushes a newly synthesized protein all the way through a peroxisomal transmembrane protein complex − the “barrel” − into the matrix of the organelle. Notably, insertion of cargo-loaded receptor into the “barrel” is an ATP-independent process, whereas extraction (...) of the receptor back into the cytosol requires its monoubiquitination and the action of ATP-dependent mechanoenzymes. Here, we review the main data behind this model. The peroxin PEX5 is the peroxisomal matrix protein receptor. It shuttles between the cytosol and the organelle membrane, where it gets inserted into the docking/translocation module, thus pushing the cargo-protein into the peroxisome lumen. Resetting the system involves PEX5 monoubiquitination and its extraction from the membrane by the AAA-ATPases, PEX1/PEX6. (shrink)

O objetivo deste artigo é demonstrar como o reconhecimento de uma “virada retórica” em Nietzsche resulta em uma demarcada “tensão” que caracteriza certa ambiguidade acerca da linguagem em seu pensamento. Deste modo, no âmbito de apresentar essa mobilização em Nietzsche no interior da discussão sobre a linguagem, examinamos três aspectos fundamentais desse direcionamento àquilo que constitui uma _impossibilidade semântica_: primeiro, identificamos a chamada “virada retórica”; em segundo lugar, aprofundamos o tema a partir da análise da adesão de Nietzsche à tese (...) de Gustav Gerber de que a retórica é a “essência” da linguagem; e, em terceiro lugar, perscrutamos a legitimidade da distinção entre linguagem própria e linguagem imprópria. Portanto, essa _problematização da linguagem_ realizada por Nietzsche aparece desdobrada ao longo de sua obra e pode ser observada a partir da heterogeneidade da discursividade que seus escritos tardios contemplam. (shrink)

Several countries maintain universal health coverage, which implies responsibility to organize delivery formats of healthcare services and products for citizens. In Brazil, the health system has a principle of universal access for more than 30 years, but many deficiencies remain and the country observes a day practice for those seeking judicial decisions to determine provision of healthcare.

Em Ser e Tempo, Heidegger argumenta que o conhecimento primordial do Dasein se dá no manuseio de entes mundanos. Merleau-Ponty, por sua vez, descreve na Fenomenologia da Percepção que o conhecimento é, antes de tudo, uma intencionalidade corporal intraduzível em termos proposicionais. Mais tarde, em What Computers Can’t Do, Hubert Dreyfus usa a obra de ambos para apontar os equívocos do paradigma cognitivista, isto é, a abordagem dominante do então nascente campo da inteligência artificial. Finalmente, em The Embodied Mind: Cognitive (...) Science and Human Experience, a noção de enativismo - elaborada por Francisco Varela, Evan Thompson e Eleanor Rosch - surge como uma tentativa de tomar do cognitivismo e do conexionismo a hegemonia nas ciências cognitivas. Dito isso, o objetivo do artigo consiste em descrever o enativismo e apontar sua herança fenomenológica. (shrink)

No final da década de 1950, Merleau-Ponty desloca seu foco de investigação da fenomenologia à ontologia. Tal transição envolve a articulação de seus estudos prévios acerca da percepção e da corporeidade com os desdobramentos filosóficos dos postulados da física e da biologia da primeira metade do século. A partir de uma reformulação do conceito de natureza, fomentada não só pelas ciências supracitadas como pela metafísica de Whitehead, Merleau-Ponty propõe a admissão da natureza como um fluxo de expressividade temporal autoprodutora de (...) sentido, incorporando ao âmago do ser a temporalidade e a negatividade antes exclusivas ao para-si. A carne de Merleau-Ponty, como veremos, está em harmonia com a noção de processo de Whitehead, apontando assim um certo hilozoísmo pré-socrático na ontologia de ambos. Dito isso, o objetivo do artigo consiste em examinar a ontologia indireta de Merleau-Ponty, indicando sua convergência com a filosofia de Whitehead para, finalmente, introduzirmos uma crítica incipiente a partir da obra de Francisco Varela. Defende-se aqui que o conceito de autopoiesis pode indicar uma alternativa à noção merleau-pontiana de natureza. (shrink)

Este estudo pretende compreender a emblemática expressão «cultura do encontro», no marco do magistério e testemunho do Papa Francisco. Desde o início de seu pontificado, a categoria «encontro» recebe destaque em seus pronunciamentos e, principalmente, nos seus gestos. Em diversos momentos da história de Israel, as palavras e os gestos foram a forma escolhida por Deus para se revelar ao seu povo, especialmente por intermédio dos profetas. Pretende-se assim, também considerar a dimensão profética de seus ensinamentos e testemunho e, (...) dessa forma constatar como a cultura do encontro é uma atualização e epifania do Reino de Deus para os nossos dias. A abordagem consistirá em analisar como Francisco explica, descreve e propõe a cultura do encontro em seus pronunciamentos para identificar seu dinamismo. E, por fim, verificar como o próprio pontífice se exercita e promove a «cultura do encontro» mediante a consideração de suas 27 viagens apostólicas fora da Itália. (shrink)

This work explores the later Wittgenstein’s philosophy of mathematics in relation to Lakatos’ philosophy of mathematics and the philosophy of mathematical practice. I argue that, while the philosophy of mathematical practice typically identifies Lakatos as its earliest of predecessors, the later Wittgenstein already developed key ideas for this community a few decades before. However, for a variety of reasons, most of this work on philosophy of mathematics has gone relatively unnoticed. Some of these ideas and their significance as precursors for (...) the philosophy of mathematical practice will be presented here, including a brief reconstruction of Lakatos’ considerations on Euler’s conjecture for polyhedra from the lens of late Wittgensteinian philosophy. Overall, this article aims to challenge the received view of the history of the philosophy of mathematical practice and inspire further work in this community drawing from Wittgenstein’s late philosophy. (shrink)

In this work we argue that there is no strong demarcation between pure and applied mathematics. We show this first by stressing non-deductive components within pure mathematics, like axiomatization and theory-building in general. We also stress the “purer” components of applied mathematics, like the theory of the models that are concerned with practical purposes. We further show that some mathematical theories can be viewed through either a pure or applied lens. These different lenses are tied to different communities, which endorse (...) different evaluative standards for theories. We evaluate the distinction between pure and applied mathematics from a late Wittgensteinian perspective. We note that the classical exegesis of the later Wittgenstein’s philosophy of mathematics, due to Maddy, leads to a clear-cut but misguided demarcation. We then turn our attention to a more niche interpretation of Wittgenstein by Dawson, which captures aspects of the aforementioned distinction more accurately. Building on this newer, maverick interpretation of the later Wittgenstein’s philosophy of mathematics, and endorsing an extended notion of meaning as use which includes social, mundane uses, we elaborate a fuzzy, but more realistic, demarcation. This demarcation, relying on family resemblance, is based on how direct and intended technical applications are, the kind of evaluative standards featured, and the range of rhetorical purposes at stake. (shrink)

This article analyses the evolutionist discourses on the senses that emerged in the late 19th century, when theories on the evolution of species were in full sway. Drawing on newspapers, essays and medical literature, this article aims to set face to face the two currents of thought that I have identified regarding sensory evolution: the one that stressed the value of the progressive specialisation of the senses as evidence for human evolution mainly supported by Max Nordau, and the one which (...) regarded the sensory regrouping, exemplified by the phenomenon of synaesthesia, as the true symptom of evolution, strongly supported by Victor Segalen. A close examination of their arguments will provide clues concerning their relative position vis-à-vis the theory that stressed the exceptional nature of humankind among all living beings. Based on newspapers, essays and medical literature, this paper, which straddles several fields (history of science, philosophy, cultural history and aesthetics) aims to set both positions face to face, examining their arguments in detail and establishing their genealogies. This will lead to a better understanding of the scope and range of evolutionist discourses in the fin de siècle culture and on their impact upon artistic practices. (shrink)

En este trabajo se analizan los documentales del período silente de la Revolución mexicana, específicamente aquellos que fueron realizados durante el fragor de la contienda armada entre 1910 y 1917. El objetivo es reflexionar acerca del modo en que las imágenes fílmicas contribuyeron a forjar el mito de la Revolución como mexicanidad y, a partir de esa mitificación, problematizar la temporalidad de las imágenes y su devenir social y político. Se sostiene que los documentales del período revolucionario favorecieron de manera (...) significativa (junto con otras prácticas culturales: pintura, literatura, teatro) la estructuración de un imaginario social que concibió la lucha armada como seña de identidad. El análisis de los documentales rodados durante el proceso revolucionario mostrará cómo esas imágenes fílmicas hicieron legible una historicidad de la Revolución y, al mismo tiempo, inscribieron una nueva matriz cultural que instituyó, por ejemplo, al campesinado rebelde como discurso sobre el cual construir esa nueva mexicanidad. De este modo, la Revolución como mexicanidad se instauró como un nuevo paradigma sociopolítico sobre el cual se cimentó el nacionalismo populista que se irá conformando como ethos cultural dentro de la sociedad mexicana a lo largo del siglo XX. (shrink)

A finales del siglo XIX, la economía capitalista y las nuevas formas de consumo que trae implícitas tratando de seducir al individuo urbano con multitud de estímulos suponen un cambio en el modo en que este experimenta la ciudad. Esto conlleva la aparición de nuevas patologías, como la neurastenia, producto de un supuesto exceso de demanda del cerebro. Estos efectos fueron abordados en la época por Georg Simmel, quien se interesó por la reacción que sobre el individuo produce la urbe (...) capitalista ligada a la “intensificación de la vida nerviosa”. En el presente artículo se indaga en la lectura que Simmel plantea de los efectos que la ciudad moderna ejerce en el ciudadano. Me centro particularmente en la cuestión de la saturación de estímulos para tratar de entender no solo cómo creía que la ciudad afectaba al ciudadano en la época sino también el novedoso papel que otorga a la sensibilidad como intermediaria del vínculo entre individuo y ciudad. (shrink)

The conditions involved in the applicability of mathematics in science are the subject of ongoing debates. One of the best‐received approaches is the inferential account, which involves structural mappings and pragmatic considerations in a three‐step model. According to the inferential account, these pragmatic considerations happen in the immersion and interpretation stages, but not during derivation (symbol‐pushing in a mathematical formalism). In this work, I draw inspiration from the later Wittgenstein and make the case that the applicability of mathematics also rests (...) on pragmatic considerations at the mathematical derivation level. I make the further case that pragmatic considerations at the mathematical derivation level may substitute pragmatic considerations in the other two stages, thus showing how they are holistically interrelated. I illustrate these two points with the solution of a simple geometrical problem. (shrink)

O ingresso na universidade acarreta mudanças na vida dos estudantes universitários, fato que pode levar à adoção de hábitos não saudáveis que podem resultar em impactos negativos na saúde e na qualidade de vida (QV) desses jovens. Nessa perspectiva, o presente estudo teve como objetivo investigar os efeitos da prática de Yoga na QV de estudantes universitários participantes do programa de extensão universitária intitulado “Yoga: Awaken ONE”. O estudo caracterizou-se como pré-experimental, do tipo antes e depois. Os participantes foram submetidos (...) a aulas práticas de Yoga duas vezes por semana durante 12 semanas. As aulas tiveram duração de 60 minutos. Para avaliação da QV pré e pós intervenção foi utilizado o questionário WHOQOL-bref. No que diz respeito aos Domínios da QV e QV global, não houveram diferenças significativas em nenhuma das variáveis investigadas (p>0,05). Com base nos achados do presente estudo, conclui-se que duas práticas semanais de Yoga não tiveram efeito significativo na QV dos estudantes investigados. Dessa forma, encoraja-se novos estudos com maior tempo de intervenção e com número maior de participantes. (shrink)

This work gives a new argument for ‘Empirical Philosophy of Mathematical Practice’. It analyses different modalities on how empirical information can influence philosophical endeavours. We evoke the classical dichotomy between “armchair” philosophy and empirical/experimental philosophy, and claim that the latter should in turn be subdivided in three distinct styles: Apostate speculator, Informed analyst, and Freeway explorer. This is a shift of focus from the source of the information towards its use by philosophers. We present several examples from philosophy of mind/science (...) and ethics on one side and a case study from philosophy of mathematics on the other. We argue that empirically informed philosophy of mathematics is different from the rest in a way that encourages a Freeway explorer approach, because intuitions about mathematical objects are often unavailable for non-mathematicians. This consideration is supported by a case study in set theory. (shrink)

When and why do we need the indexical ‘I’? Perry (1979) thinks that ‘I’ is an essential ingredient to the explanation and prediction of action. We need ‘I’ to classify the kind of belief that causes an agent to produce a new action. In his view, classifying the agent’s belief in terms of ‘I’ makes sense because, when asked to explain her behavior, the agent will be disposed to say ‘I’. Here, we argue that this dispositional assumption is problematic. The (...) disposition to act according to an essential indexical and the disposition to make a speech act that contains ‘I’ are two very different things that are not always related. The most common circumstances in which we need to say ‘I’ to explain ourselves involve other agents: when we coordinate in joint actions or when we engage in self-talk to save face before the eyes of potential witnesses. Finally, we revisit Perry’s famous messy shopper anecdote to offer a better story about why its main character is disposed to say ‘I’. (shrink)

O autor esboça um quadro configurativo das linhas-mestras do pensamento pedagógico de Freud, bem como da antropologia onde se inscreve. Defende que as reflexões pedagógicas freudianas desenham o perfil duma concepção agónica da educação, marcada pelo propósito de nos colocar diante dos aspectos trágicos da educação. /// L'auteur esquisse le cadre des lignes maîtresses de la pensée pédagogique de Freud ainsi que de l'anthropologie oú elle s'inscrit. Il soutient que les réflexions pédagogiques freudiennes dessinent une conception agonique de l'éducation, conception (...) oú se marque le propos de nous confronter aux aspects tragiques de l'éducation. /// The author sketches what can be considered the key concepts of Freud's thought concerning aducation; this thought implies a certain anthropology. Freud's reflection on education is agonic and implies tragic aspects. (shrink)

Se é o transcorrer do tempo que nos permite medir a justa grandeza dos homens, quando o génio se eleva as alturas demiúrgicas de modelar uma civilização, a sua grandeza só pode avaliar-se na larga perspectiva da História. É este o caso de Agostinho. Sendo o mats profundo e duradoiro influenciador da nossa cultura, dezasseis séculos o restituem vivo e presente à nossa admiração como Doutor do Ocidente.